Privacy Policy Allbirds, Inc. (together with its affiliates, “Allbirds”) endeavors to protect your personal
information. This Privacy Policy informs you about our practices regarding the treatment of information we
collect from you online (e.g., through our websites) and offline (e.g., through customer support channels, our
retail locations, and in-person promotional activities), the kinds of information we may collect, how that
information is used, with whom we share it, and how you can opt-out of a use or correct or change such
information.
This Privacy Policy is incorporated into Allbirds’ Terms of Use by reference, as if set forth fully therein,
which must be reviewed and accepted by you.
If you have any questions about our privacy policies, please contact us at privacy@allbirds.com or call us at
+1-888-963-8944. By providing your personal information to Allbirds, you signify your acceptance of the Terms
of Use and agree that Allbirds may collect, use, and disclose your personal information as described herein.
1. Scope This Privacy Policy applies to personal information that is processed by Allbirds in the course of
our business, including via Allbirds’ web properties (e.g., Allbirds.com) and through any mobile apps, forums,
social media accounts, blogs, retail stores, and other online or offline offerings (together with any and all
future online and offline offerings, the “Services”).
2. Information We Collect A. Personally Identifiable Information. The types of personally identifiable
information we collect (directly from you or from third party sources) and our privacy practices depend on the
nature of the relationship you have with Allbirds and the requirements of applicable law. Below is more
information on the ways we collect personal information and how we use it.
B. Types of personal information. Allbirds collects personal information from its current, prospective, and
former customers, visitors, and guests (collectively “Individuals”) through the following channels:
a. Information Provided Directly to Us: When you use the Services, contact us directly, or engage in certain
activities, such as registering for an account with Allbirds, placing an order on our website, or signing up
to receive emails about our latest products and services, we may ask you to provide some or all of the
following types of information: your name, email address, mailing address, phone number, payment information,
such as a credit card number, billing address, and/or other related information required to complete the
purchase (such payment information, “Financial Information”).
b. Communications: We may collect personal information from you such as your email address, phone number or
mailing address when you choose to request information about our Services, visit our retail stores, register
to receive communications over email or text messaging, participate in promotions, or loyalty programs, or
otherwise communicate with us. Where allowed by applicable law, we may also record and store customer support
calls for training and quality purposes.
c. Survey and Reviews: We (or third parties acting on our behalf) may contact you to participate in research,
surveys or beta testing or to provide reviews and testimonials. If you decide to participate, you may be asked
to provide certain information, which may include personal Information. All information collected from your
participation in our research, surveys, reviews or testimonial process, or beta testing is provided by you
voluntarily. We may use such information to improve our products and/or Services, and in any manner consistent
with this Privacy Policy.
d. Sweepstakes and Contests: If we run a sweepstake or contest, we may ask you to provide contact information
(e.g., a phone number or an email address) or other personal information. Your contact information may be used
to reach you about the sweepstakes or contest, and, to the extent permitted by law, for other promotional,
marketing and business purposes. In compliance with the laws of your jurisdiction, as a participant you may
have the opportunity to opt-out of any communications that are not related to awarding prizes.
e. Public Posts: We may offer publicly accessible blogs, social media pages, product review pages, or similar
forums. Please be aware that when you disclose information about yourself on any public area of the Services
or on any public sites operated by third parties, such content will be considered “public” and will not be
subject to the privacy protections provided in this Privacy Policy.
f. Information from Third Parties: We may receive information about you from other sources, including through
third party services and organizations (e.g., Experian), to supplement information provided by you. This
supplemental information allows us to enhance our ability to provide you with information about our business,
products and Services.
g. Automated Data: We may collect certain information automatically through our Services and/or other methods
of technical analysis, such as your IP address, cookie identifiers, mobile carrier, mobile advertising
identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to
your computer or device when you access the Internet, browser type and language, geo location information,
hardware type, operating system, Internet service provider, pages that you visit before and after using the
Services, in-store activity through (e.g., through closed circuit TVs for security monitoring or geofencing to
identify traffic), the date and time of your visit, the amount of time you spend on each page, information
about the links you click and pages you view within the Services, and other actions taken through use of the
Services (such as preferences).
Please note that if you visit one of our stores, we may collect personal data from you and such data may be
linked to information we also collect online or through email and other marketing campaigns.
3. How We Use Your Information By providing personally identifiable information to us, we are able to perform
a number of business functions, such as:
a. Provide Products, Services, or Information Requested. Allbirds may use information about you to fulfill
requests for products, Services or information, including to:
a. Respond to questions, comments, and other requests; b. Provide access to certain features of the Services;
c. Personalize product recommendations; d. Communicate with you about logistical matters, including product
deliveries and shipping; e. Conduct internal research and development; f. Review and respond to requests for
customer support; g. Allow you to register for online profiles or in-person/in-store events.
a. Administrative Purposes. Allbirds may use personal information for administrative purposes, including to:
a. Measure interest in our products and Services; b. Develop new products and Services; c. Ensure quality
control; d. Send emails or text messages to the email address or telephone number you provide to us to verify
your account and for informational and operational purposes, such as account management, customer service,
delivery updates, or system maintenance; e. Process payment(s) for products or services purchased; f. Process
applications and transactions; g. Prevent potentially prohibited or illegal activities; h. Maintain and
administer our Services; and i. Enforce our Terms of Service
a. Marketing. Allbirds may use personal information to provide you with marketing materials that may be of
interest, including:
a. To notify you about offers, products and Services that may be of interest or about which you have
previously expressed an interest (e.g., back-in-stock notifications); b. For other purposes disclosed at the
time that you provide personal information; or c. Otherwise with your consent. You may contact us at any time
to opt-out of the use of your personal informationfor marketing purposes, as further described in Section 6.
a. Research and Development. Allbirds may use personal information alone or in the aggregate with information
obtained from other sources, in order to help us improve our existing products and Services or develop new
products and Services. From time to time, Allbirds may perform research (online and offline) via surveys. We
may engage third party service providers to conduct such surveys on our behalf. All survey responses are
voluntary, and the information collected will be used for research and reporting purposes to help us better
serve Individuals by learning more about their needs and the quality of the products and services we provide.
The survey responses may be utilized to determine the effectiveness of our Services, various types of
communications, advertising campaigns and/or promotional activities. If you participate in a survey, the
information given will be used along with that of other study participants.
a. Direct Mail, Email and Outbound Telemarketing. Individuals who provide us with personal information, or
whose personal information we obtain from third parties, may, as permitted by law, receive periodic emails,
newsletters, mailings, text messages or phone calls from us with information on our or our business partners’
products and services or upcoming special offers/events that we believe may be of interest. We offer the
option to decline these communications at no cost by following the instructions in Section 6.
a. Anonymous and Aggregated Information. Allbirds may use personal information and other information about you
to create anonymized and aggregated information, such as de-identified demographic or psychographic
information, information about the computer or device from which you access the Services or other analyses we
create. Anonymized and aggregated information is used for a variety of functions, including the measurement of
visitors’ interest in and use of various portions or features of the Services. Anonymized or aggregated
information is not personal information, and we may use such information in a number of ways, including
research, internal analysis, analytics and any other legally permissible purposes. We may also share this
information with third parties for our or their purposes in an anonymized or aggregated form that is designed
to prevent anyone from identifying you.
a. Shared Content. From time to time, we may offer referral services of features that allow you to forward or
share certain content with a friend or colleague, such as an email inviting your friend to use our Services or
purchase product from us.
a. Other. Allbirds may use personal information for which we have a legitimate interest, such as fraud
protection or compliance with legal obligations, or any other purpose disclosed to you at the time you provide
personal information or with your consent.
4. Cookies, Pixels, and Similar Technologies We (along with third parties that provide content, advertising or
other functionality on our Services), may use cookies, pixel tags, local storage and other technologies
(“Technologies”) to automatically collect information through the Services. Technologies that are essentially
small data files placed on your computer, tablet, mobile phone or other devices that allow us to record
certain pieces of information whenever you visit or interact with our website, services, applications,
messaging and tools, and to recognize you across devices.
Our uses of such Technologies fall into the following general categories:
a. Operational. We may use Technologies that are necessary to the operation of our Services. This includes
Technologies that allow you access to our websites, Services, applications, and tools; that are required to
identify irregular site behavior, prevent fraudulent activity and improve security; or that allow you to make
use of functions such as shopping carts, saved search or similar functions.
a. Performance-Related. We may use Technologies to assess the performance of our Services, including as part
of our analytic practices to help us understand how our visitors use our Services, determine if you have
interacted with our messaging, determine whether you have viewed an item or link, or to improve our website
content, applications, services or tools.
a. Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when
accessing or using our Services. This may include identifying you when you sign into the Service or keeping
track of your specified preferences, interests or past items viewed so that we may enhance the presentation of
content.
a. Advertising-Related. We may use first-party or third party cookies and web beacons to deliver content,
including ads relevant to your interests, on our Services or on third party sites. This includes using
technologies to understand the usefulness to you of the advertisements and content that has been delivered to
you, such as whether you have clicked on an advertisement. We may also use third parties to serve targeted
advertisements to people similar to our customer base (e.g., by uploading a hashed customer list to Facebook
Custom Audiences) or incorporating a pixel from the third-party on our Site. Even if you have disabled certain
cookies, advertisements may still be displayed to you through these third-party channels.
If you would like to opt-out of the Technologies we employ, you may do so by blocking, deleting or disabling
them as your browser or device permits. See Section 6 for additional opt-out options. Please note that
blocking, deleting, or disabling these Technologies will affect the functionality of our Services and may
prevent you from being able to access certain features.
5. How We Share Your Information We share information collected through the Services with the following
categories of parties:
a. Vendors and Service Providers. We may share any information we receive with vendors and service providers.
The types of service providers to whom we entrust personal information include service providers for: (i)
order fulfillment and warehousing; (ii) web hosting, analytics and related services; (iii) payment processing,
fraud protection, and credit risk reduction; (iv) customer service activities such as inquiries and shipping;
and (v) in connection with the provision of the Services. Allbirds’ policy is to execute appropriate contracts
with service providers that prohibit them from using or sharing personal information except as necessary to
perform the contracted services on our behalf or to comply with applicable legal requirements, and this
Privacy Policy.
b. Business Partners. Allbirds may share personal information with its business partners and affiliates for
our and our affiliates’ internal business purposes or to provide you with a product or service that you have
requested. Allbirds may also provide personal information to business partners with whom we may jointly offer
products or services, or whose products or services we believe may be of interest to you. In such cases, our
business partner’s name will appear, along with Allbirds.
c. Marketing. Allbirds may allow third party advertising partners to set tracking tools (e.g., cookies) to
collect information regarding your activities on our Services (e.g., your IP address, page(s) visited, time of
day). We may also share such de-identified information as well as selected personal information (such as
demographic information and past purchase history) we have collected with third party advertising partners.
Advertising partners may use this information (and similar information collected from other companies) for
purposes of delivering targeted advertisements to you when you visit non-Allbirds related websites within
their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral
advertising”. We may allow access to other data collected by the Service to facilitate transmittal of
information that may be useful, relevant, valuable or otherwise of interest to you.
d. Professional Advisors: We share personal data with our legal, financial, insurance and other advisors in
connection with corporate transactions or in connection with the management of all or part of our business or
operations.
e. Legal Disclosure / Law Enforcement. We may access, preserve and disclose your personal information, other
account information and content if we believe doing so is required or appropriate: (i) to comply with law
enforcement or national security requests and legal process, such as, a court order or subpoena; (ii) to
respond to your requests; (iii) to protect yours, ours or others’ rights, property or safety; (iv) to enforce
Allbirds policies or contracts; (v) to collect amounts owed to Allbirds; (vi) to comply with records retention
policies; (vii) when we believe access, preservation, or disclosure is necessary or appropriate to prevent
physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual
illegal activity; or (viii) if we, in good faith, believe that access, preservation, or disclosure is
otherwise necessary or advisable. In addition, from time to time, server logs may be reviewed for security
purposes – e.g., to detect unauthorized activity on the Services. In such cases, server log data containing IP
addresses may be shared with law enforcement bodies in order to allow them to identify users in connection
with their investigation of unauthorized activities.
f. Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing,
reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider,
then your information may be sold or transferred as part of such a transaction as permitted by law and/or
contract. In such event, Allbirds will endeavor to direct the transferee to use personal information in a
manner that is consistent with the Privacy Policy in effect at the time such personal information was
collected.
6. Managing Your personal information / Opt-out We want to communicate with you only if you want to hear from
us. You have the right to object to and opt-out of certain uses and disclosures of your personal information.
Where you have consented to Allbirds’ processing of your personal information, you may withdraw that consent
at any time and opt-out to further processing by contacting privacy@allbirds.com. Please note that even if you
opt-out, we may still collect and use non-personal information regarding your activities on our Service and/or
information from the advertisements on third party websites for non-interest based advertising purposes, such
as, to determine the effectiveness of the advertisements.
a. Email. You can unsubscribe from email, text and phone communications at any time. If you would like to
opt-out of receiving marketing via email, click the unsubscribe link on the footer of marketing emails. We
will process your request within a reasonable time after receipt, in accordance with applicable laws. Allbirds
will continue to send you non promotional, service emails concerning your account, such as emails relating to
available upgrades, billing and payment information, outstanding balance on your account, and other emails
relating to your account and/or your use of the Site.
a. Direct Mail. If you would like to opt-out of receiving communication via postal mail, contact
privacy@allbirds.com, or call customer service at +1-888-963-8944. To learn more about your rights as a
consumer and to receive less national advertising mail, please visit the Direct Marketing Association at
http://www.dmachoice.org.
b. Account. You may review, update, or modify your account information at any time by logging into your
Allbirds account. You may also deactivate or delete your Allbirds account by emailing privacy@allbirds.com.
c. “Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers.
DNT is a way for users to inform websites and services that they do not want certain information about their
webpage visits collected over time and across websites or online services. We do not override these settings
or options. However, in order to access certain content, features, services, products, or benefits of the
Services, you may be required to provide us with certain information, including some types of personally
identifying information. If you do not wish to provide such information through the Service or if you opt to
utilize the aforementioned privacy features of your computer system or web browser, you may be unable to
obtain certain content, features, services, products, or benefits of the Site.
a. Cookies and Similar Technologies. You may stop or restrict the placement of cookies on your computer or
remove them from your browser by adjusting your web browser preferences. Please note that cookie-based
opt-outs may not be effective on mobile interfaces. However, on many mobile devices, application users may
opt-out of certain mobile advertisements via their device settings. The online advertising industry also
provides websites from which you may opt-out of receiving targeted ads from our data partners and our other
advertising partners that participate in self-regulatory programs. You can access these, and also learn more
about targeted advertising and consumer choice and privacy, at
www.networkadvertising.org/managing/opt_out.asp, www.youronlinechoices.eu/ or www.youradchoices.ca/, and
www.aboutads.info/choices/. You can also choose not to be included in Google Analytics
https://tools.google.com/dlpage/gaoptout. Please note that cookie-based opt-outs must be performed on each
device and browser that you wish to have opted-out. For example, if you have opted-out on your computer
browser, that opt-out will not be effective on your mobile device. You must separately opt-out on each device.
Advertisements on third party websites that contain the AdChoices link, and that link to this Privacy Policy,
may have been directed to you based on anonymous non personal information collected by advertising partners
over time and across websites. These advertisements provide a mechanism to opt-out of the advertising
partners’ use of this information for interest-based advertising purposes.
a. Rights of Access, Rectification, Erasure, and Restriction. Where permitted by applicable law, you may
inquire as to whether Allbirds is processing personal information about you, request access to personal
information, and ask that we correct, amend or delete your personal information where it is inaccurate or has
been processed in violation of your rights under data privacy laws that apply in the country where you live.
Where otherwise permitted by applicable law, you may send an email to privacy@allbirds.com or use any of the
methods set out in this Privacy Policy to request access to, receive, seek rectification, or request erasure
of personal information held about you by Allbirds. Please include your full name, email address associated
with your account and a detailed description of your data request. Such requests will be processed in
accordance with local laws. Although Allbirds will use good faith efforts to provide Individuals with access
to their personal information, there may be circumstances in which Allbirds is unable to provide access,
including but not limited to where the information contains legal privilege, would compromise others’ privacy
or other legitimate rights, where the burden or expense of providing access would be disproportionate to the
risks to the Individual’s privacy, in the case in question or where it is commercially proprietary. If we
determines that access should be restricted in any particular instance, we will provide you with an
explanation of why that determination has been made and a contact point for any further inquiries. To protect
your privacy, Allbirds will take commercially reasonable steps to verify your identity before granting access
to or making any changes to your personal information.
7. Security & Retention The security of your personally identifiable information is important to us and
Allbirds is committed to handling such information carefully. We maintain physical, electronic and procedural
safeguards to guard your personally identifiable information. We use secure socket layer technology to protect
the security of your payment information and we encrypt your personally identifiable information when it is
sent over the Internet. No method of transmission over the Internet, or method of electronic storage, is 100%
secure, however. Therefore, while we strive to use commercially acceptable means to protect your personally
identifiable information, we cannot guarantee its absolute security. By using the Services or providing
personal information to us, you agree that we may communicate with you electronically regarding security,
privacy and administrative issues relating to your use of the Services. If we learn of a security breach, we
may attempt to notify you electronically by posting a notice on the Services or sending an email to you. You
may have a legal right to receive this notice in writing.
We retain personal information we receive as described in this Privacy Policy for as long as you use our
Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve
disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our
agreements and comply with applicable laws. When we are no longer required to retain your personal information
as described above, we will destroy, erase, or de-identify it in accordance with our data retention policies
and applicable law. Legal requirements, however, may require us to retain some or all of the personal
information we hold for a period of time that is longer than that for which we might otherwise hold it.
8. Children’s Privacy Our Services are not directed to children under the age of 13. In addition, you are not
permitted to use our Services if you do not meet the minimum age requirement applicable to our Services in
your jurisdiction. We do not knowingly collect personal information from children under the age of 13. If you
learn that your child has provided us with personal information without your consent, you may alert us at
privacy@allbirds.com. If we learn that we have collected personal information of a child under the age of 13
(or under the age of 16 in certain jurisdictions, such as EU member countries) we will take steps to delete
such information from our files as soon as possible and terminate the child’s account unless we receive
verifiable parental consent.
9. California Residents California law requires us to disclose certain information related to our privacy
practices, as set forth below.
A. WHAT PERSONAL INFORMATION WE COLLECT
The table below identifies the categories of personal information we have collected over the preceding
12-month period, as well as examples in each category. For more information about the personal information we
collect, please see Section 2.
Category Examples of personal information in this Category
Identifiers Name, email address, billing address, shipping address, phone number
Commercial information Purchase history
Geolocation data Internet protocol (IP) address, billing address, shipping address
Internet or other electronic network activity information IP address, cookie identifiers, mobile carrier,
mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are
automatically assigned to your computer or device when you access the Internet, browser type and language,
geo-location information, hardware type, operating system, Internet service provider, pages that you visit
before and after using the Services, the date and time of your visit, the amount of time you spend on each
page, information about the links you click and pages you view within the Services, and other actions taken
through use of the Services such as preferences
Financial, medical, or health information Payment information, such as credit card number
Audio, electronic, visual, thermal, olfactory, or similar information Recordings of customer support calls
Inferences drawn from any of the above information categories Inferences about the type of products you
prefer; demographic and psychographic inferences
The sources of the personal information we collect above include personal information that you directly
provide to us (through the Services), personal information we receive from third party partners (for example,
certain marketing, research or survey partners), and personal information that we generate internally. Please
see Section 2 for additional details.
B. HOW WE USE PERSONAL INFORMATION
Please see Section 3 of the Privacy Policy.
C. WHAT PERSONAL INFORMATION WE SHARE
Please see Section 5 of the Privacy Policy for information on the personal information we share with third
parties. In the last 12 months, we have disclosed all of the categories of personal information described in
Section 2 for business purposes. For example, we may share your IP address with service providers that provide
crash monitoring and site optimization services to us. California residents have the right to opt out of our
disclosures of personal information that we have disclosed to third parties for valuable consideration. What
is covered as a “sale” under California law is not yet clear, but we currently do not “sell” your information
as we understand it.
D. YOUR RIGHTS
As a resident of California, you have certain rights, such as:
a. Right to access personal information. You may be entitled to receive the specific pieces of your personal
information we have collected in the 12 months preceding your request.
b. Right to data portability. You may be entitled to receive a copy of your electronic personal information in
a readily usable format.
c. Right to know. You may be entitled to receive information regarding the categories of personal information
we collected, the sources from which we collected personal information, the purposes for which we collected
and shared personal information, the categories of personal information that we sold and the categories of
third parties to whom the personal information was sold, and the categories of personal information that we
disclosed for a business purpose in the 12 months preceding your request.
d. Right to deletion. You may be entitled to request that we delete the personal information that we have
collected from you. We will use commercially reasonable efforts to honor your request, in compliance with
applicable laws. Please note, however, that we may need to keep such information, such as for our legitimate
business purposes or as required to comply with applicable law.
e. Right to opt-out of certain sharing with third parties. You may be entitled to direct us to stop disclosing
your personal information to third parties for monetary or other valuable consideration. What is covered as a
“sale” under California law is not yet clear, but we currently do not “sell” your information as we understand
it.
You may freely exercise these rights without fear of being denied goods or services. If you are a California
resident and would like to exercise one of your rights, please complete this form. You may also call us at
+1-888-963-8944. Please note that California law requires us to verify the requests we receive from you when
you exercise certain of the rights listed above. We (or third parties we engage to assist us) may ask you to
provide certain information to us in order for us to verify the request.
In addition to these rights, pursuant to California’s “Shine the Light” law, California residents who share
personal information with us have the right to request and obtain from us once per year, free of charge, a
list of the third parties to whom we have disclosed their personal information (if any) for direct marketing
purposes in the prior calendar year, as well as the type of personal information disclosed to those parties.
If you would like to exercise this right, please use the contact information listed in this section to contact
us.
10. Additional Topics A. Payment Processors. When you make purchases through the Services, we process your
payments via a third-party payment processor. In these instances, the third party application may collect
certain Financial Information from you to process a payment on behalf of Allbirds, including your name, email
address, address and other billing information in which case the use and storage of your Financial Information
is governed by the third party terms, conditions and privacy policies. If you apply for or otherwise take part
in a financing offer through one of our financing partners, you will be asked to provide information (which
may include Financial Information) to that financing partner, either directly or through the Services. The use
of that information by the financing partner will be subject to the financing partner’s terms, conditions and
privacy policies. Our treatment of any Financial Information that we may Process on your behalf, or that we
receive from our financing partners or payment processors, is subject to this Privacy Policy. For more
information on our use of third party payment processors and financing partners, including the name(s) of the
entities that we partner with, please email privacy@allbirds.com.
B. International Data Transfers. You agree that all personal information collected via or by Allbirds may be
transferred, processed and stored anywhere in the world, including but not limited to, the United States, the
European Union, in the cloud, on our servers, on the servers of our affiliates or on the servers of our
service providers. By providing information to Allbirds, you explicitly consent to the storage of your
personal information in these locations.
C. Third-Party Sites and Services. The Service may contain links to other websites and other websites may
reference or link to the Allbirds website or other Services. These other domains and websites are not
controlled by us, and Allbirds does not endorse or make any representations about third party websites or
social media platforms. We encourage you to read the privacy policies of each and every website and
application with which you interact. We do not endorse, screen or approve, and are not responsible for the
privacy practices or content of such other websites or applications. We do not control the use of cookies or
the collection of information by these third parties, nor how they manage such information. It is solely your
obligation to review and understand the privacy practices and policies of these third parties.
11. Updating this Privacy Policy We reserve the right to change, modify, add, or remove portions of this
Privacy Policy at any time. You should check this page periodically for changes. Your continued use of this
Site following the posting of changes to this Privacy Policy will be considered your consent to those changes.
In the event that we believe that the security of your personal information in our possession or control may
have been compromised, we may seek to notify you of that development.
Questions or Concerns If you have any feedback, questions, or concerns regarding privacy, please send us a
detailed message to privacy@allbirds.com; we will make every effort to resolve your concerns.
Last Updated: 1/4/2020
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